tools are not talent
money is a poor measure of success
integrity cannot be bought
consume the minimum
produce the maximum
talk is a poor substitute for action
create yourself before someone else does
trust your head and follow your heart
confront and document
believe nothing
question everything
cover your ass
terminate with extreme prejudice
contribute to a good autobiography

office politics have no business here
rumors are the enemy
check your ego at the door
the client is our business partner
speak your mind
to lead one must cultivate one’s own path
bureaucracy is burdensome
mediocrity is never acceptable

technology is agnostic
music makes the work flow smoother
reading the Onion is just as important as reading the Economist
both are more important than reading HOW
travel is a vital part of the creative process
not everyone will use similarly the tools we build
if it goes in the space shuttle, design it for astronauts
if it goes in the kitchen, design it for my parents