PHASE I (imagine)
· Develop deep understanding of goals and obstacles of the project
· Analyze client’s situation and the competitive arena
· Define project objectives and scope
· Identify key team members, both for C22 and the client
· Generate “blue sky” concepts

PHASE II (define)
· Synthesize Phase 1 conclusions into innovative solutions
· Explore design and technical possibilities
· Build prototypes and test uncertainties
· Select technologies
· Analyze and document requirements
· Choose look and feel

PHASE III (architect)
· Refine and validate concept
· Define content and technical architecture
· Create storyboards and script
· Develop detailed interface and technical design
· Initiate user testing

PHASE IV (build)
· Prepare all specifications for production
· Create design documentation and style guide
· Produce text, videography, audio, HTML, motion graphics and graphic design
· Execute coding and functional testing
· Continue user testing

PHASE V (deliver)
· Integrate design and technological solutions
· Test systems for functionality and performance
· Debug and fine tune to optimize performance
· Prepare production environment

PHASE VI (manage)
· Product release
· Deliver relevant assets
· Execute publicity efforts
· Post-launch monitoring and optimization

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