PROJECT
Active Buyer’s Guide

Opportunity
“Active Buyer’s Guide is a web-based recommendation engine for consumers who need to figure out what to buy. It intelligently hones in on consumers’ needs and preferences and identifies the products with the highest value for each individual.”

Solution
There are five stages in the process and at each stage a different scene unfolds in which we see our “scientist” completing another task for the customer. As the customer progresses through each stage, we see our scientist’s machine processing the data and contextualizing it into usable information. This approach of employing a light hearted Rube Goldbergesque parody helps negate and humanize new user apprehension associated with using highly technical products and services.